The Federal Trade Commission (FTC) cracked down on the operations, with the defendants agreeing to pay $2.5 million in settlements. The messages included text such as, “Dear Walmart shopper, your purchase last month won a $1,000 Walmart Gift Card, go to within 24 hours to claim.” I’ve issued plenty of warnings about “free” products and some of you, dear readers, think I’ve gone too far.Īfter all, aren’t some of the best things in life free?īut you might also want to consider a tale of two companies - one in South Carolina, the other in California - which allegedly hired affiliate marketers to send millions of spam text messages to consumers around the country. If you clicked on this story for your free gift card, you’ll definitely want to keep reading.
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